skip to Main Content
RumChata Freedom Bottle Salutes Veterans And Families

RumChata Freedom Bottle Salutes Veterans and Families

RumChata Freedom Bottle Campaign

The RumChata Freedom Bottle had a new look for 2018. This year marks the 5th anniversary of the partnership between RumChata and Lone Survivor Foundation (LSF). To celebrate, each Freedom Bottle featured a label featuring the Lone Survivor Foundation logo.

The Freedom Bottle Program has raised more than $750,000 over the past five years for Lone Survivor Foundation’s mission to restore, empower, and renew hope for wounded veterans and their families through health, wellness, and therapeutic support. During that time, over 800 veterans and military family members have attended LSF’s therapeutic retreat programs, thanks in large part to RumChata’s generous support.

“The RumChata Foundation is proud to support the Lone Survivor Foundation through its annual Freedom Bottle Program,” said Tom Maas, RumChata Founder and Master Blender. “We are excited to see the funding being put to work for our veterans and their families and provide great LSF programs to support their lives.”

“During LSF’s progressive retreat program, we empower our participants with the skills and resources necessary to take ownership of their healing process and experience improved quality of life, which would not be possible without the support of organizations like the Rumchata Foundation. We are very grateful for the RumChata Foundation’s continued support of LSF’s mission and our nation’s veterans,” said Kevin Barber, LSF Executive Director.


Founded in 2010 by retired Navy SEAL Marcus Luttrell, Lone Survivor Foundation provides therapeutic retreats for veterans and their families affected by Post Traumatic Stress, mild Traumatic Brain Injury, Chronic Pain, Military Sexual Trauma, and Care Giver Stress.

LSF’s progressive retreat program utilizes a holistic approach to helping the entire family unit, all at no cost to them. Retreats provide tools and techniques that are immediately applicable to combat stressors in daily life, allowing the veteran and their family to adjust following military service.

LSF is hosting 31 retreats at their Texas retreat facility in 2018, serving almost 300 veterans and family members. To learn more about LSF, call 832-581-3592, visit, connect with LSF on Twitter: @ls_foundation or on Facebook: @lonesurvivorfoundation.


The RumChata Foundation was formed to share in the world-wide success achieved by the RumChata brand. Its mission is to provide financial support to worthy causes that align with a brand enjoyed by millions around the world who work hard, are passionate and want to do good.

In addition to supporting Lone Survivor Foundation, The RumChata Foundation has also supported local and national charities, including but not limited to, various grass roots charitable organizations, The American Cancer Society, The American Heart Association, Variety Clubs and Gridiron Greats in addition to graduate student scholarship programs at the School of the Art Institute of Chicago and the Illinois Restaurant Association Education Foundation.

Back To Top